Libertarians excel at making the academic case for freedom. Why, then, are libertarian ideas perpetually dismissed?

Most people––libertarians being the exception––tend to ‘buy’ products, services, and especially ideologies with their heart, and use logic to justify their decision post-hoc. As Jim Camp, author of two bestselling books on negotiation argues, “[solely logical arguments are] doomed to fail…because decision-making isn’t logical, it’s emotional, according to the latest findings in neuroscience.”

As libertarians, we need to make the emotional case for liberty, as well as the intellectual case, if we’re going to take liberty mainstream.

Continue reading at The Libertarian Institute 

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